Top 5 Social Networking Apps on iOS in Hungary: Q1 2024

In the first quarter of 2024, the top social networking apps on iOS in Hungary showed varied performance metrics, according to data from Sensor Tower. Below is a detailed look at the weekly trends for Threads, Messenger, Facebook, WhatsApp Messenger, and Rakuten Viber Messenger.

Threads saw a stable pattern in weekly downloads, starting the quarter with approximately 13.7K and experiencing fluctuations, culminating in a peak of about 13.2K by the end of March. Active user engagement increased significantly from 39.2K to 116.7K throughout the quarter.

Messenger from Meta Platforms, Inc. had a more modest performance in terms of weekly downloads, which ranged from 4.3K to a high of 7K at the end of February. The app’s weekly revenue remained fairly steady, averaging around $10. Active users fluctuated but remained strong, peaking at 736.6K in mid-February before settling at 613.4K by the end of the quarter.

Facebook also from Meta Platforms, Inc. displayed a consistent download trend, starting at 4.5K and reaching 6.1K in early March. Revenue saw notable peaks, hitting approximately $2.6K in early January and early March. Active users hovered around 1.36M to 1.39M, reflecting stable user engagement.

WhatsApp Messenger had a steady download rate, with a significant spike to 8.2K in the first week of March. Active users showed resilience, beginning the quarter at 406.7K and ending at 397.9K, despite a mid-quarter dip.

Rakuten Viber Messenger experienced steady weekly downloads, averaging around 3.4K, with a notable increase to 4.4K in early March. Revenue trends were consistent, with weekly figures ranging from $474 to a peak of $842 in early January. Active users remained stable, averaging around 420K throughout the quarter.

For more detailed insights and data, visit Sensor Tower.